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Trust in Advertising Hit 40 Per Cent. The Industry Thinks That’s a Win.
Matt Bourn and James Best’s new book ‘Trusted Advertising’ examines how brands can rebuild confidence in an era of declining institutional trust.
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How Alma Media’s AI Chatbot is Rewriting the First-Party Data Playbook
Finnish publisher achieves 75% rise in daily active users through smart registration strategies and AI-powered engagement.
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UK ad spend hits £12.5bn in Q3 as market charges toward £50bn milestone.
Digital dominance and blockbuster bumps drive UK ad market to record highs
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How News Publishers Can Fight Back Against Big Tech’s Advertising Stranglehold
Publishers are breaking free from platform dependency with direct sales, retail media, and alternative strategies
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Why Your Agency’s Bespoke Approach Is Killing Your Margins
Andrew Radley, former WPP executive, on productisation, commercial models, and why creativity doesn’t mean chaos.
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Cannes Lions Names 2026 Jury Presidents: Independent Agencies Break Through
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TiVo OS Unveils Smart TV Updates Focused on Live Content and Discovery
Live TV recommendations join streaming content as platform chases discoverability
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People Are Rewriting Their Careers, Not Just Their CVs
Why 2026 is the year for strategic career experimentation
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2025: The Year Media Had to Choose
The holding companies consolidated, WPP collapsed, and publishers lost traffic to ChatGPT. Meanwhile, nobody's figured out what comes next.
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Stop Buying AI Licences. You’re Doing It Wrong.
MIT research shows 95% of AI pilots fail. Futurist Andrew Grill knows exactly why—and how to fix it.
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From the Financial Times to the Front Lines: David Buttle on AI-Resilient Publishing
Addressing AI Licensing’s Two-Tier System
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Big Tech Dominance Reshapes Global Advertising as Market Hits $1.19 Trillion
Alphabet, Amazon and Meta to control 58.8% of ad spending outside China by 2027
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The Media Stack
The Media Stack
The Media Stack delivers in-depth analysis of the advertising, media, and marketing technology sectors, with a focus on emerging trends in AI and monetisation.
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