The Media Stack

The Media Stack

2025: The Year Media Had to Choose

The holding companies consolidated, WPP collapsed, and publishers lost traffic to ChatGPT. Meanwhile, nobody's figured out what comes next.

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The Media Stack
Dec 19, 2025
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Outgoing WPP CEO Mark Reed celebrates WPP winning Creative Company of the Year at Cannes Lions 2025 - photo John Rahim

Looking back at 2025, it’s clear this wasn’t just another year of industry change…

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