The Media Stack

The Media Stack

Ad Net Zero at Five: Sustainability Moves from Cost Centre to Growth Engine

Survey reveals 62% of supporters report stronger client relationships, while a new AI measurement tool launches to track carbon footprint.

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The Media Stack
Dec 03, 2025
∙ Paid

Five years in, Ad Net Zero has moved beyond the usual sustainability theatre. The climate action programme can now point to hard numbers showing that green credentials translate into commercial advan…

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