Adobe CEO Shantanu Narayen and Publicis CEO Arthur Sadoun Explore AI’s Role in the Future of Marketing
At Cannes Lions 2025, Adobe CEO Shantanu Narayen and Publicis Groupe CEO Arthur Sadoun explore how AI and human creativity can coexist to shape marketing’s next chapter.
At this year’s Cannes Lions Festival of Creativity, two of the industry’s most forward-thinking leaders Shantanu Narayen, CEO of Adobe, and Arthur Sadoun, CEO of Publicis Groupe came together to discuss one of the defining issues of our time, how artificial intelligence is transforming the nature of creativity, and how brands and agencies must adapt.
Their conversation was an exploration of how marketing must evolve in the face of media fragmentation, automation, and shifting consumer expectations.
For Narayen, Adobe’s purpose is rooted in enabling creativity at scale. “Creativity has always been at the heart of Adobe,” he said. He referenced Adobe’s legacy starting from PostScript and the desktop publishing revolution to its current position as a cloud-first, AI-enabled platform powering creative workflows across industries. Today, that mission is expanding through tools like Firefly, Adobe’s generative AI product designed to accelerate ideation through natural language prompts. With F…
