Airship: Building the Future of Mobile-First Cross-Channel Experiences

Powering mobile experiences for millions of users daily, Airship's CTO and CMO explain why scale and specialist expertise still matter

Traveling to the UK, Maria Robinson, CMO noted “I couldn’t have made it through the entire travel experience without my mobile device and highly intuitive experiences. My mobile boarding pass, the ability to be alerted when my flight gate changes, and knowing where I am on the journey are now tablestakes.”

Robinson, Airship’s CMO of six months, recounted this at the company’s Elevate 25 Conference in London, where speakers from Google and Forrester joined Airship clients.

“66% of the world’s traffic is now on mobile devices,” Robinson says. “It’s no longer a question of do you need a mobile strategy, but how you deliver those mobile interactions anywhere a consumer needs them. Consumers do not see brands in terms of marketing channels, they convert where they prefer to engage.”

Every software company claims to be mobile-first now. Airship’s client roster suggests they’ve been at it longer and at a bigger scale than most.