The Media Stack

The Media Stack

Beyond the Algorithm: How Publishers Are Fighting Back

An overview of the PPA Independent Publisher Conference, 21 November 2025

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The Media Stack
Nov 27, 2025
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AI-driven search traffic is down sharply, with publishers losing up to 30% of their audience to AI tools. While Goalhanger built a 40-million-member community, Condé Nast receives more email than soc…

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