Beyond the Brief: Dave Droga on Creativity, Risk and the Future of Advertising

As he steps down from Accenture Song, the founder of Droga5 reflects on a career defined by boundary pushing ideas, technological fluency and a philosophy rooted in creativity.

Dave Droga’s departure from Accenture Song as CEO marks the end of a phase in one of the most influential careers in contemporary advertising. From the early disruption of Droga5 to his efforts to em…