Beyond the Home Screen: TiVo’s Strategy for Seamless Discovery and Smarter Monetisation

TiVo’s evolution from DVR pioneer to a neutral platform for content discovery, targeted advertising, and connected car entertainment

At Cannes Lions, Xperi Inc’s Chief Product Officer Geir Skaaden outlines how TiVo is evolving from a DVR pioneer to an independent platform for content discovery, advertising integration, and in-car …