Beyond the Home Screen: TiVo’s Strategy for Seamless Discovery and Smarter Monetisation

TiVo’s evolution from DVR pioneer to a neutral platform for content discovery, targeted advertising, and connected car entertainment

At Cannes Lions, Xperi Inc’s Chief Product Officer Geir Skaaden outlines how TiVo is evolving from a DVR pioneer to an independent platform for content discovery, advertising integration, and in-car entertainment.

An Independent Discovery Layer

At the heart of TiVo’s evolution is its operating system an independent, unbiased platform designed to surface content across providers without favouring any specific service. Unlike competitors who prioritise their own catalogues, TiVo’s universal search presents consumers with multiple viewing options, whether subscription-based, ad-supported or free.

“We’re not content producers,” Skaaden emphasised. “That allows us to be truly neutral in how we present content.” The company’s focus is on simplifying navigation and reducing search friction measured by metrics such as home screen visits and the frequency of group sessions.

This neutrality has become a key differentiator for TiVo in an increasingly crowded media landscape. Its main clients TV oper…