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Beyond the Home Screen: TiVo’s Strategy for Seamless Discovery and Smarter Monetisation

Beyond the Home Screen: TiVo’s Strategy for Seamless Discovery and Smarter Monetisation

TiVo’s evolution from DVR pioneer to a neutral platform for content discovery, targeted advertising, and connected car entertainment

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The Media Stack
Jul 06, 2025
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Beyond the Home Screen: TiVo’s Strategy for Seamless Discovery and Smarter Monetisation
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At Cannes Lions, Xperi Inc’s Chief Product Officer Geir Skaaden outlines how TiVo is evolving from a DVR pioneer to an independent platform for content discovery, advertising integration, and in-car …

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