Beyond the QR Code: How IRCODE Aims to Make the Visual World Scannable

A conversation with Matty Beckerman, CEO of IRCODE at Cannes Lions

Jul 02, 2025

∙ Paid

Imagine pointing your phone at a television screen, a fashion spread, or a Renaissance painting and unlocking a layer of rich, contextual digital content without needing a QR code or visible prompt. …

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