Big Tech Dominance Reshapes Global Advertising as Market Hits $1.19 Trillion

Alphabet, Amazon and Meta to control 58.8% of ad spending outside China by 2027

Dec 12, 2025

∙ Paid

Three companies now control more than half the global advertising market. Alphabet, Amazon and Meta will take 56.1% of all ad spending outside China this year $556.6bn and their grip is tightening. B…

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