Brave Bison Acquires Mark Ritson’s MiniMBA to Launch Next Gen Marketing Skills Division
Brave Bison acquire Mark Ritson's MiniMBA from Centaur Media Plc.
Brave Bison has formally completed the purchase of MiniMBA, the acclaimed marketing education platform founded in 2016 by professor Mark Ritson. Offering MBA-level instruction in marketing, branding, and management via an online and virtual format, MiniMBA supports around 6,000 professionals annually and boasts a community of over 40,000 alumni spanning almost 80% of Interbrand’s top 100 global brands, including heavyweights like American Express, McDonald’s, Nestlé, Salesforce, Red Bull, Oracle, Google, and Tesco.
The acquisition establishes MiniMBA as the cornerstone of a new "Skills & Capabilities" arm within Brave Bison. This unit will operate independently from the company’s existing marketing and tech divisions, tapping into Brave Bison’s AI expertise and tech infrastructure to support global expansion and fresh curriculum offerings.
Mark Ritson, the brand’s founder and a respected marketing academic, will continue to lead the MiniMBA curriculum. He has also become a top-five shareholder in Brave Bison following his direct investment in the acquisition.
Oli Green, Brave Bison’s Executive Chairman, emphasised the timeliness of the acquisition: "Marketers are facing an increasingly complex environment fragmented culture and evolving technology make strategic agility essential. MiniMBA empowers CMOs and their teams with a shared strategic foundation to excel in this new world.”
Ritson added, “Although I often criticise the state of marketing, I’ve been genuinely impressed by Brave Bison’s vision. Joining as a shareholder and partner felt like the perfect fit.”
Tim Plyming, MiniMBA CEO, noted that Brave Bison’s support allows them to enhance the MiniMBA model into a “future-focused offering,” preparing current and future global marketing leaders with a contemporary standard in marketing strategy .
