Cannes Lions Introduces Global Integrity Standards to Define Creative Accountability for a New Era

Cannes Lions has announced new integrity standards and measures for its Awards.

10 July 2025 - Cannes Lions has announced new integrity standards and measures for its Awards. Following a thorough review, an evolved framework will be introduced to provide a renewed model of accountability, rigour, and trust for creative excellence.

“The industry landscape is changing at lightning speed, and, in common with the rest of the industry, Cannes Lions is adapting at pace to meet this.”

Simon Cook, CEO, LIONS.

During Cannes Lions 2025, collective concerns around manipulation, synthetic media and the use of AI, resulted in the necessary withdrawal of Lion-winning work. To ensure the continued integrity of all entries into the Festival, Cannes Lions has announced a comprehensive new framework. From 2026 onwards, all entry submissions into the International Festival of Creativity will be subject to new accountability measures and integrity standards, designed not only to safeguard the integrity of the benchmark, but to reaffirm the cultural and commercial value of creativity t…