Movable Ink to Be Acquired by STG to Accelerate AI-Driven Personalisation in Marketing

New York, 26 June 2025 – Movable, Inc. ("Movable Ink"), the AI-powered personalised content platform, has today announced it has signed a definitive agreement to be acquired by STG, a US-based private equity firm specialising in software and technology-enabled services.

Since its inception, Movable Ink has helped redefine the boundaries of marketing by harnessing automation and artificial intelligence to deliver personalised experiences at scale across the full customer journey.

“Movable Ink’s mission has always centred on enabling marketers and brands to provide the tailored experiences today’s consumers expect, at the scale modern businesses require,” said Vivek Sharma, CEO and Co-Founder of Movable Ink. “With the power of AI, Autonomous Marketing takes this even further—transforming how marketers operate and unlocking new levels of performance, deeper insights, and greater commercial impact. We are excited to partner with STG to bring our shared vision for the next generation of mark…