Movable Ink to Be Acquired by STG to Accelerate AI-Driven Personalisation in Marketing
New York, 26 June 2025 – Movable, Inc. ("Movable Ink"), the AI-powered personalised content platform, has today announced it has signed a definitive agreement to be acquired by STG, a US-based private equity firm specialising in software and technology-enabled services.
Since its inception, Movable Ink has helped redefine the boundaries of marketing by harnessing automation and artificial intelligence to deliver personalised experiences at scale across the full customer journey.
“Movable Ink’s mission has always centred on enabling marketers and brands to provide the tailored experiences today’s consumers expect, at the scale modern businesses require,” said Vivek Sharma, CEO and Co-Founder of Movable Ink. “With the power of AI, Autonomous Marketing takes this even further—transforming how marketers operate and unlocking new levels of performance, deeper insights, and greater commercial impact. We are excited to partner with STG to bring our shared vision for the next generation of marketing platforms to life.”
The investment follows a year of strong growth for Movable Ink, which saw the company secure more than 100 new enterprise clients across its flagship solutions, Studio and Da Vinci—the latter an AI-powered orchestration engine. The company also recently unveiled its Autonomous Marketing capabilities at its annual Think Summit conference.
“We are delighted to be partnering with Movable Ink,” said J.T. Treadwell, Managing Director at STG. “They have long been pioneers in real-time marketing innovation and are now at the forefront of AI-driven personalisation through their Da Vinci solution, delivering measurable results for leading brands. Most importantly, they are a mission-led organisation with a leadership team deeply committed to client success. Their consistent track record of delivering long-term value for some of the world’s most innovative marketers is impressive. As the industry moves further towards hyper-personalisation and AI-generated content, we believe Movable Ink’s blend of technical innovation and customer-centricity positions it strongly for the future.”
Goldman Sachs & Co. LLC is serving as exclusive financial adviser to Movable Ink. Cooley LLP is acting as legal counsel to Movable Ink, while Paul Hastings LLP is advising STG. Jamieson Corporate Finance is advising Movable Ink’s management team. Financial terms of the agreement were not disclosed.
The transaction is expected to close in July 2025. Vivek Sharma will continue in his role as Chief Executive Officer, alongside the existing leadership team.
About Movable Ink
Movable Ink uses automation and artificial intelligence to personalise every customer engagement. The world’s most innovative brands rely on the platform to drive revenue, streamline workflows and enhance the customer experience. Headquartered in New York with 600 employees, Movable Ink supports a global client base across North America, Central America, Europe and Australia.
