Creative Effectiveness in 2025: Lessons from Cannes

Consistency, humour, disruption and authenticity emerged as the winning formulas at this year’s Cannes Creative Effectiveness Lions. But the role of AI in proving measurable impact remains unresolved.

Aug 22, 2025

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At the Cannes Lions Festival 2025, the Creative Effectiveness category once again offered a rare lens on what truly drives brand growth. The winners, analysed in WARC’s latest report, reveal a bluepr…

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