The Media Stack

The Media Stack

Share this post

The Media Stack
The Media Stack
Dotdash Meredith Becomes People Inc. in Strategic Shift Beyond Search

Dotdash Meredith Becomes People Inc. in Strategic Shift Beyond Search

The rebrand signals a broader transformation of the legacy media group, aligning its portfolio around People.com and prioritising direct traffic and brand-led growth.

The Media Stack's avatar
The Media Stack
Aug 02, 2025
∙ Paid
1

Share this post

The Media Stack
The Media Stack
Dotdash Meredith Becomes People Inc. in Strategic Shift Beyond Search
1
Share

The Media Stack is reader-supported. Join as a free member for occasional posts, or upgrade to £4.99/month for exclusive content and member benefits. Prefer to listen? Subscribe and stream via the Su…

Keep reading with a 7-day free trial

Subscribe to The Media Stack to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 John Rahim
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share