Email Over Social, Licensing Over Free Content: The PPA Conference Playbook - Overview of the PPA Independent Publisher Conference, 21 November 2025

AI is eating publisher traffic, but companies like Goalhanger, Condé Nast and Black Business Magazine are thriving anyway. Here's what they're doing differently

AI-driven search traffic is down sharply, with publishers losing up to 30% of their audience to AI tools. While Goalhanger built a 40-million-member community, Condé Nast receives more email than soc…