Final Cannes Lions 2025 Awards: Winners Announced Across Film, Titanium, Glass, SDGs, Grand Prix for Good and Special Honours

France and the USA each secure two Grand Prix wins, while Brazil and New Zealand take home one apiece

Jun 21, 2025

As the 72nd Cannes Lions International Festival of Creativity draws to a close, the final Awards Show recognised outstanding achievements in the Film, Titanium, Glass: The Lion for Change, Sustainable Development Goals and Grand Prix for Good categories. The ceremony also included the presentation of the Special Awards, which reflect the cumulative points earned by companies throughout the week.

Simon Cook, CEO of LIONS, commented:

“This week we’ve taken the industry on an exhilarating journey through the very best of creative excellence. Congratulations to every winner and shortlisted entry on this outstanding recognition by your peers. This is a moment of immense pride, as we celebrate the transformative power of ideas that challenge the status quo, solve problems, and forge meaningful connections.”

Glass: The Lion for Change

From 253 entries, eight Lions were awarded: one Gold, two Silver, four Bronze, and the Grand Prix, which went to ‘Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement’ for Dove by Ogilvy UK, London.

By portraying everyday women as ‘Real Women’, Dove has helped redefine beauty standards. What began as a creative platform has grown into a powerful and enduring brand ethos.

KR Liu, Jury President and Global Head of Product Innovation and Marketing Partnerships for Platforms and Devices at Google, said:

“This year’s Grand Prix winner was chosen for going beyond awareness to drive consistent, measurable social impact. It demonstrated the strength of creative storytelling when paired with community collaboration and deep cultural understanding. Amongst a strong field, this campaign stood out for its lasting effect and its commitment to empowering women and the communities they represent.”

Sustainable Development Goals Lions

From 481 submissions, 16 Lions were awarded: four Gold, four Silver, seven Bronze, and the Grand Prix, which went to ‘The Amazon Greenventory’ for NATURA by Africa Creative DDB, São Paulo.

Harnessing AI and drone technology, Natura conducted the largest tree inventory in the Amazon to date—mapping 400 km² in six months. The initiative identified 30,000 trees with cosmetic value, improved local harvesting methods, raised incomes, and reinforced community connections to the forest. Natura’s ambition is to protect 3 million hectares by 2030.

Josy Paul, Jury President and Chairperson & Chief Creative Officer, BBDO India, remarked:

“Good work informs. Great work transforms. The SDG Jury saw in ‘Amazon Greenventory’ a transformational initiative. It challenged the notion that profit in the Amazon must come at the cost of deforestation. This is innovation in service of sustainability—leaving an enduring impact on the world.”

This marks Brazil’s first Grand Prix win in this category.

Film Lions

Out of 1,642 entries, 52 Lions were awarded: eight Gold, 15 Silver, 27 Bronze and two Grand Prix.

One Grand Prix went to ‘Paris Paralympics 2024: Considering What?’ for Channel 4 by Channel 4 and 4Creative, London.

With 60% of viewers watching the Paralympics to see athletes "overcoming disabilities", Channel 4 set out to challenge such perceptions. The film highlighted that Paralympians endure the same intense pressures as any elite athlete, while also confronting patronising attitudes. Post-campaign, 79% of viewers believed the Paralympics were as exciting as the Olympics.

Kate Stanners, Jury President and Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi, said:

“Film enables us to share our most human stories. The Channel 4 Paralympics film is a visceral, powerfully crafted piece that connects emotionally and intellectually. Its stunning visuals, editing, and sound design made us feel every moment—and its message lingers long after viewing.”

Cannes Lions 2025/Getty Images.

The second Grand Prix went to ‘The Final Copy of Ilon Specht’ for L’Oréal Paris by McCann, Paris.

Marking the 50th anniversary of “Because I’m Worth It”, this 17-minute documentary tells the story of Ilon Specht, the 23-year-old copywriter who penned the original line in 1973—the first beauty ad voiced by a woman. The film reclaims the phrase as a statement of enduring self-worth.

Kate Stanners commented:

“Ilon’s story resonated deeply. It’s a brand reaffirming its purpose: to champion women. This is a masterclass in filmmaking that draws us into the life of Ilon and leaves a lasting emotional impression.”

Cannes Lions 2025/Getty Images.

Dan Wieden Titanium Lions

From 187 entries, four Titanium Lions were awarded, with the Grand Prix going to ‘AXA - Three Words’ by Publicis Conseil, Paris.

This campaign added the words “and domestic violence” to AXA’s home insurance contracts in France, enabling victims to access emergency relocation and support services through a simple phone call.

Cannes Lions 2025/Getty Images.

Jury President Judy John, Global Chief Creative Officer, Edelman, said:
“Three words can change the world. This Grand Prix didn’t just amend a policy—it created a lifeline. By adding ‘and domestic violence’, AXA transformed a contract into a pathway to safety. The Jury sought a spark for systemic change—and we found it instantly and unanimously in this work.”

Singapore was awarded its first-ever Titanium Lion in 2025.

Grand Prix for Good

Celebrating creativity that delivers positive impact beyond brands and businesses, the Grand Prix for Good was awarded to ‘The Best Place in the World to Have Herpes’ for New Zealand Herpes Foundation by FINCH, Sydney / Motion Sickness, Auckland / NZ Herpes Foundation.

This bold campaign used satire, a stigma-busting course, and real-time data to position herpes awareness as a point of national pride.

Jury President Judy John said:

“Outrageously creative, courageous, and educational—this campaign combined ambition with humour to tackle an overlooked issue. By uniting New Zealanders around national identity and self-esteem, it reframed stigma as a rallying point for collective progress.”