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From Data Depth to Strategic Scale: How GWI Is Rewriting the Rules of Market Research

As marketers face rising pressure to act on insight, GWI’s AI-driven platform links decision-making, creative development, and campaign execution.

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The Media Stack
Jul 17, 2025
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Reinventing Market Research for a New Era

Founded in 2009 by Tom Smith, GWI (formerly GlobalWebIndex) has evolved from a niche market research initiative into a multi-functional insights company. Toda…

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