Global ad market prospects upgraded following social media windfall
Why a second-quarter social media surge has compelled analysts to lift global ad spend forecasts—and what it means for digital marketing’s big players
Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn the first uprating in more than 12 months.
Alphabet, Amazon and Meta are set to take a combined marke…
