How ex-Amazon executive Robin Burrowes is preparing the next generation of marketers for a disrupted profession

After 12 years at Amazon, Burrowes is building a consultancy to help marketers navigate an AI-transformed industry

Robin Burrowes spent 12 years at Amazon, long enough to see it morph from an online bookshop into one of the world’s most powerful companies. By early 2025, though, he’d had enough. The conversations about cuts were getting louder in Seattle, and the famous Amazon intensive working culture was starting to wear thin.

He left just in time. A few weeks later, Amazon announced it was cutting 14,000 jobs—the real number was probably closer to 30,000. AWS, which makes most of Amazon’s money, was hit hard. The cloud business was still massive, but it had lost ground to Microsoft and Google in AI. Burrowes watched from outside as former colleagues tried to hold onto their jobs.

Now he’s building something called Next Generation Marketer, a consultancy aimed at early and mid-career marketing professionals trying to navigate an industry being torn apart by artificial intelligence and other developments. It’s part coaching service, part online course provider, part attempt to work out what comes …