How Mather Economics’ Subscription Proficiency Index (SPI) Helps Publishers Increase Engagement & ARPU
At the INMA Subscription Summit in March, I attended a seminar by Mather Economics, where they introduced their SPI methodology. This framework is designed to boost publisher revenues and APRU.
In today’s rapidly evolving media landscape, digital subscriptions have become the cornerstone of sustainable growth for news publishers. Yet, while many organisations are investing heavily in digita…
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