How Metro Built 300,000 Newsletter Subscribers Through Personalisation and Platform Experimentation

Head of Newsletters, Sophie Laughton explains how the free commuter paper is using WhatsApp, personalised fact boxes, and print as a funnel to drive double-digit growth.

Nov 26, 2025

∙ Paid

Read time - 8 minutes

Sophie Laughton runs one of the UK’s most ambitious newsletter operations. The Metro’s Head of Newsletters oversees 17 active titles serving 2.5 million daily print readers and …

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