How the Financial Times Achieved a 92% Conversion Lift with Dynamic Paywalls

AI-powered personalisation delivered results, but only after three months of learning and rigorous testing.

Nov 24, 2025

∙ Paid

Katrina Broster, Marketing, Performance and Technology Director at the Financial Times, and Tatiana Stantonian, Principal Engineer at the Financial Times, explain how the newspaper transformed its pa…

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