I asked AI what the perfect CMS was for publishers and was surprised by the result
AI tools may actually know your publishing CMS requirements better than your product managers.
Created by Visual Mind AI
It might seem like an odd question to ask just a couple of days back from the holiday break, but during my time off over Christmas, I spent some time reflecting on what the ideal CMS for newspapers and publishing houses would look like.
Using AI, I’ve envisioned a CMS with the perfect functionality and feature set — all of which are native to Purple, the CMS designed specifically for publishers. If you’re thinking about making a CMS change in 2025, it’s worth considering whether your current platform can offer the following:
👉 Built-in AI Functionality
Does your CMS leverage AI to accelerate your production process? Modern CMS platforms enable publishers to implement Liquid Content (Create Once, Publish Everywhere - COPE), centralising content to ensure it’s adaptable and easily distributed across multiple channels. This flexibility is essential for improving monetisation strategies.
👉 Multilingual Content Creation (Text & Audio)
Your audience is global, and a CMS should help you create engaging content for diverse markets. Whether it's text or audio, multilingual capabilities should be central to your platform. High-quality audio is crucial, especially with the rise of podcasts, which are becoming the primary way many consumers get their news. Personally, I rely on the FT Briefing podcast each morning to stay informed and my go to magazine app has been The New Yorker for in-depth great journalism.
👉 Composable Architecture
Is your CMS built with composable architecture? Platforms designed with this modular structure allow businesses to add, remove, or modify components without disrupting the whole system. This flexibility enables quick adaptation to changing business needs or market shifts. At Purple, we integrate with best-in-class micro-services to ensure your ecosystem can support everything from content creation to monetisation — all while optimising greenfield content.
👉 Social Media Integration
Can you plan, manage, and create social media posts using AI while your content is being written and edited? At Purple, we've integrated our platform with over 50 social accounts, allowing publishers to create multilingual content that’s ready to post as soon as your article goes live.
