I asked AI what the perfect CMS was for publishers and was surprised by the result

AI tools may actually know your publishing CMS requirements better than your product managers.

Created by Visual Mind AI

It might seem like an odd question to ask just a couple of days back from the holiday break, but during my time off over Christmas, I spent some time reflecting on what the ideal CMS for newspapers and publishing houses would look like.

Using AI, I’ve envisioned a CMS with the perfect functionality and feature set — all of which are native to Purple, the CMS designed specifically for publishers. If you’re thinking about making a CMS change in 2025, it’s worth considering whether your current platform can offer the following:

👉 Built-in AI Functionality

Does your CMS leverage AI to accelerate your production process? Modern CMS platforms enable publishers to implement Liquid Content (Create Once, Publish Everywhere - COPE), centralising content to ensure it’s adaptable and easily distributed across multiple channels. This flexibility is essential for improving monetisation strategies.

👉 Multilingual Content Creation (Text & Audio)

Your audience is global, and a CM…