LinkedIn solidifies its dominance in the B2B marketing landscape as ad revenue surges to $8.2bn fuelled by B2B creators, Gen AI brands and CTV capabilities
Microsoft's professional network surges past Snapchat and Pinterest as B2B advertisers embrace video formats, CTV campaigns, and Gen AI opportunities
TL;DR: Key takeaways
LinkedIn ad revenue is forecast to reach $9.7bn (+18.5%) in 2026 and $11.3bn (+16.2%) in 2027
LinkedIn ads reach 350 million active users per month but its professional reach appro…
