Music as a Strategic AssetNew IPA research quantifies how sonic choices drive marketing effectivenessThe Media StackOct 31, 2025∙ Paid31Share Link to Massive MusicNew IPA research reveals how strategic music choices can double marketing ROI. Analysis of 150 campaigns shows the fou…Continue reading this post for free, courtesy of The Media Stack.Claim my free postOr purchase a paid subscription.PreviousNext