P&G’s Marc Pritchard’s Brand Playbook: Building Trust, Consistency and Craft

At Cannes Lions 2025, P&G’s Mark Pritchard delivered a compelling message about the power of insight-led creativity, consistent advertising, and long-term thinking in an age of marketing disruption.

As the global advertising community converged on the French Riviera for the Cannes Lions Festival of Creativity, Marc Pritchard, Chief Brand Officer of Procter & Gamble, took to the stage to share a …