People magazine launches new App for a Gen Z generation audience

Dotdash Meredith has launched a standalone People Magazine app, built in-house by a 70-strong team. The app takes cues from TikTok to engage younger audiences with exclusive, mobile-native content.

As someone who’s spent the last 13 years in digital publishing, I’ve seen plenty of so-called “reinventions” of legacy media brands.

But what People Magazine has just pulled off feels refreshingly dif…