Political Advertising Heads for $10 Billion as Connected TV Becomes the New Battleground
Fyllo’s James Ramelli on why campaigns are abandoning broadcast TV for addressable platforms that can target swing district households
The 2026 US midterm elections are expected to generate $10 billion in political advertising spend, with the majority of this investment moving toward Connected TV. Key takeaway: Connected TV is now the primary focus for political ad dollars.
James Ramelli sees the shift happening. As Partner at Fyllo, a Chicago-based agency for regulated industries, he’s watching political campaigns abandon broadcast for addressable, measurable CTV platforms. These platforms target individual households in swing districts.
“CTV offers guarantees that users were engaged with the content, with viewability and fraud controls that traditional TV cannot match,” Ramelli says. In races decided by razor-thin margins, that precision matters. Key takeaway: Data shows campaigns prioritize targeted advertising to influence close races.
The numbers back him up. Political advertising on connected TV platforms grew 200% between 2020 and 202…
