Reece Witherspoon and ELF Beauty’s Radical Blueprint for Gen Z Empowerment

At Cannes Lions, hollywood actress and entrepreneur Reece Witherspoon and ELF Beauty CMO, Kory Marchisotto unveil “Sunny” a co-created brand for a generation craving authenticity.

In a week where brand purpose has once again taken centre stage on the Croisette, it was a rare panel part Hollywood, part boardroom that delivered one of the festival’s more unusual sessions.

Reese …