Reece Witherspoon and ELF Beauty’s Radical Blueprint for Gen Z Empowerment
At Cannes Lions, hollywood actress and entrepreneur Reece Witherspoon and ELF Beauty CMO, Kory Marchisotto unveil “Sunny” a co-created brand for a generation craving authenticity.
In a week where brand purpose has once again taken centre stage on the Croisette, it was a rare panel part Hollywood, part boardroom that delivered one of the festival’s more unusual sessions.
Reese …
Keep reading with a 7-day free trial
Subscribe to The Media Stack to keep reading this post and get 7 days of free access to the full post archives.