Retail Media Nears $200bn as Search Gives Way to Display

WARC releases The Future of Commerce Media 2025 examining trends, advertising investment and the impact of AI on retail media

Nov 07, 2025

∙ Paid

The global retail media market retains significant momentum, with ad investment projected to surpass $200bn by 2027, per WARC Media. However, underlying this growth is an evolving industry. As brands…

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