Sir John Hegarty told Cannes Lions 2026 the industry is making a product people pay to avoid, and that only entertainment, brand-building and creativity can fix it.
Brilliant. I remember John Hegarty back in the late 80's when I worked for a division of Omnicom. BBH were the advertising rock stars of that era, and much of the time since tbh.
Brilliant. I remember John Hegarty back in the late 80's when I worked for a division of Omnicom. BBH were the advertising rock stars of that era, and much of the time since tbh.
Yea but John H left when they were bought by Publics. He’s doing training now for execs similar to Mark Ritson and Rory Sutherland
Training? I didn't know that. I couldn't think of anyone better in world advertising. BBH, and Hegarty in particular, were unique.