Stop Buying AI Licences. You’re Doing It Wrong.

MIT research shows 95% of AI pilots fail. Futurist Andrew Grill knows exactly why—and how to fix it.

“I don’t get asked to speak at companies that have got it sorted,” Andrew Grill tells me. “I’m asked to come in because the doctor needs to triage the patient.”

Grill isn’t exaggerating. He’s completed about 80 engagements this year and has seen troubling patterns. MIT research says 95% of AI pilot projects fail. Why? Companies treat AI as a software update rather than a transformation.

Grill wrote Digitally Curious for executives who often delegate AI decisions to IT out of discomfort. At the NewsRewired conference in London in November, after an “Ask Me Anything” session, he said, “I have a hunger for Q&A. It tests my knowledge and makes me work for my money.”