The B2B Loyalty Illusion: Why 71% of "Loyal" Buyers Are One Better Offer Away

Data shows that B2B loyalty is more fragile than many marketers assume, with buyers driven less by relationships and more by convenience, price, and value alignment.

When staying costs less than switching

If consumer loyalty is fracturing into fleeting trends and viral moments, you’d expect the B2B world (with its long-term contracts and quarterly business reviews…