The Business of Storytelling, Shonda Rhimes on Creative Leadership and Global Cultural Impact
From Grey’s Anatomy to Bridgerton, Shonda Rhimes outlines how storytelling, collaboration and commercial strategy drive long-term brand value in entertainment and beyond
Interviewed by WPP CEO Mark Read at the Cannes Lions Festival, Shonda Rhimes offered a detailed account of how inclusive storytelling operates not just as a creative philosophy but as a strategic ass…
