Generative Engines and the Future of Search

AI is changing how audiences find and consume content. SEO is no longer about tricks or tags — it’s about authority, trust and experience. Clara Soteras offers a playbook for the age of AI Overviews.

The Media Stack

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Clara Soteras

Oct 08, 2025

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A guest post by

Clara Soteras

👩🏼‍💻SEO Consultant for News Publishers |💡Head of Innovation and Digital Strategy AMIC | 📚Associate Professor UAB and business schools | Speaker | Journalist. Strategy, Google Discover, AI & Media.