The Future of Programmatic Advertising: Reinvention in the Age of AI, Privacy and Fragmentation
How privacy, AI, and new channels are reshaping programmatic advertising as the open web battles walled gardens for relevance
A sector at a crossroads
Programmatic advertising stands at a pivotal moment. Over the past decade, it has grown from a niche buying method into the backbone of digital media trading. Yet the ecosyste…
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