The Strategy Paradox: Why Marketing's Most Vital Function Is Being Hollowed Out

Strategy headcount has collapsed from 52% growth to 27% in three years. Agencies bundle it as a "gift with purchase." And fear of bland work now outranks fear of AI as the profession's biggest threat

80% of strategists worldwide believe their discipline stands at a crossroads, and 62% say it is treated as expendable when budgets tighten yet client demand for strategic guidance has never been high…