Three Key Lessons for Breaking into Media & Marketing: A Practitioner’s Guide

Marie Page, Marketing Manager at CareLineLive, shares battle-tested strategies for landing your first marketing role in a challenging job market

Marie Page, Marketing Manager at CareLineLive

Getting your first marketing job in 2025 takes more than a degree. Economic headwinds and AI disruption have reshaped the industry. Early-career marketers now face a landscape where practical experience and demonstrable skills matter far more than traditional qualifications.

Marie Page, Marketing Manager at global health tech company CareLineLive, has distilled her experience into three core lessons for aspiring marketers. As a CIM Fellow with a first-class Master’s in Digital Marketing Communications, Page brings credibility to a contrarian message: qualifications matter less than proven delivery.

”I’ve received applications from people with Masters in Marketing qualifications,” she explains. ”The two people I most recently recruited had experience of DOING marketing rather than simply studying it.”

This reflects a fundamental shift in employer priorities. Evidence of practical execution now trumps theoretical knowledge especially for newer c…