UK Advertising Spend Forecast to Hit £46bn in 2025, WARC Report Shows

Online formats to account for 83% of Q4 spend as VOD surges 17%

Nov 03, 2025

∙ Paid

UK advertising spend is expected to increase by 7.3% to a total of £12.0bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecast…

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