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Why Trust, Storytelling and AI Must Co-Exist in B2B Marketing

Why Trust, Storytelling and AI Must Co-Exist in B2B Marketing

As B2B buying grows more complex and AI reshapes how customers interact, marketers must balance automation with authenticity, and community with creativity.

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The Media Stack
Jun 17, 2025
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Why Trust, Storytelling and AI Must Co-Exist in B2B Marketing
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At a recent industry panel hosted by Adobe’s CMO Rachel Thornton and moderated by economist Karen Kimbrough, senior leaders from Adobe, ServiceNow, and Brain Labs shared fresh insights into how B2B m…

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