WPP Appoints Baiju Shah as Global CEO of AKQA
Former Accenture Song strategist Baiju Shah takes the helm at AKQA, signalling WPP’s continued focus on AI-driven innovation and global design leadership.
WPP has officially named Baiju Shah as the new Global Chief Executive Officer of AKQA, its flagship design and innovation agency. Shah joins AKQA from Accenture Song, where he most recently served as Global Chief Strategy Officer.
Shah’s appointment aligns seamlessly with WPP's strategy to blend cutting-edge creativity with advanced capabilities in artificial intelligence, data, and technology. Under his leadership, WPP aims to enhance AKQA’s skillset in innovation and strategic design, strengthening its global competitive edge.
Baiju Shah, newly appointed Global Chief Executive Officer of AKQA
This transition reflects WPP's broader ambition to create a unified, tech-forward agency group following its integration of Grey Group into AKQA in November 2020 a move that established the AKQA Group with approximately 6,000 employees across 50 countries.
Baiju Shah steps into the role as AKQA continues to expand its global footprint. His extensive background in strategy and phased innovation is expected to fuel the agency’s push into new levels of service excellence and technological leadership.
