WPP Expands AI Capabilities with Launch of Open Intelligence

Combining generative AI, deep data integration, and campaign automation, WPP’s new platform promises to redefine how agencies create, test and scale marketing content globally.

Jun 04, 2025

∙ Paid

WPP has deepened its commitment to artificial intelligence with the launch of Open Intelligence, a pioneering data platform described as the advertising industry’s first “large marketing model.” The …

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