As search behaviour shifts from typed queries to generated answers, Yoast the world’s best-known SEO plugin has entered the race to quantify brand performance inside large language models. Its new AI Brand Insights tool could redefine how marketers measure visibility in an era when “search results” are no longer just blue links.
For nearly two decades, search engine optimisation has been about page rank and keywords. But the ground beneath the industry is shifting. When consumers ask ChatGPT or Gemini for advice on a product, service, or brand, there are no ten results only one answer. For marketers, the question is simple but existential: how visible is my brand in AI-generated responses?
That’s the puzzle Yoast now wants to solve.
