This article comes at the perfect time; given the rapid growth of generative AI, how do you see publishers scaling these engagement-first strategies effectively? Your insights are truly valuable.
Publishers vulnerable to AI disruption will find it harder to survive. If your newsroom isn't using AI intelligently, you're already less competitive and worth less as an asset. AI should optimise content creation processes - research, tagging, distribution, AI-powered paywalls - but never create the content itself. Your personal voice and authenticity should never be replaced. The real value publishers bring is unique content that can't be replicated: strong opinion, expert analysis, distinctive voices.
With regards to success in 2026 will mean trial and error with AI to improve efficiency and operations. The benefits are enormous - faster workflows, better audience targeting, smarter monetisation - but you need to draw a clear line. Don't lose what makes you unique. Use AI as a tool to amplify your strengths, not replace them.
The Conde Nast stat about email surpassing social trafic really stands out. I've seen this trend building for a while but didnt realize how far it had come. What strikes me is how the 80-20 partnership model from Black Business Magazine could work for smaller publishers who dont have the brand power yet. Do you think collective licensing is realistic when individual publishers are still cutting their own deals with OpenAI?
This article comes at the perfect time; given the rapid growth of generative AI, how do you see publishers scaling these engagement-first strategies effectively? Your insights are truly valuable.
Thanks for your kind comment.
Publishers vulnerable to AI disruption will find it harder to survive. If your newsroom isn't using AI intelligently, you're already less competitive and worth less as an asset. AI should optimise content creation processes - research, tagging, distribution, AI-powered paywalls - but never create the content itself. Your personal voice and authenticity should never be replaced. The real value publishers bring is unique content that can't be replicated: strong opinion, expert analysis, distinctive voices.
With regards to success in 2026 will mean trial and error with AI to improve efficiency and operations. The benefits are enormous - faster workflows, better audience targeting, smarter monetisation - but you need to draw a clear line. Don't lose what makes you unique. Use AI as a tool to amplify your strengths, not replace them.
The Conde Nast stat about email surpassing social trafic really stands out. I've seen this trend building for a while but didnt realize how far it had come. What strikes me is how the 80-20 partnership model from Black Business Magazine could work for smaller publishers who dont have the brand power yet. Do you think collective licensing is realistic when individual publishers are still cutting their own deals with OpenAI?