The scale vs agility trade-off here is fasinating. Wrens bet on muscle over nimbleness could work if they can actualy integrate smoothly, but as you point out, mega-mergers in this space have a spotty track record. The bit about managing client conflicts across the enlarged portfolio is understated, those situations can get messy fast. Im curious whether the Omni platform is genuinely differentiating or just good branding.
Well, we have never seen an acquisition like this! Wren has learnt from their failed attempt to take over Publicis some 10 years ago. The fact that both companies are US-based will be a tremendous help as there will be fewer cultural clashes; however, as you say, only time will tell how this pans out.
The scale vs agility trade-off here is fasinating. Wrens bet on muscle over nimbleness could work if they can actualy integrate smoothly, but as you point out, mega-mergers in this space have a spotty track record. The bit about managing client conflicts across the enlarged portfolio is understated, those situations can get messy fast. Im curious whether the Omni platform is genuinely differentiating or just good branding.
Well, we have never seen an acquisition like this! Wren has learnt from their failed attempt to take over Publicis some 10 years ago. The fact that both companies are US-based will be a tremendous help as there will be fewer cultural clashes; however, as you say, only time will tell how this pans out.