Spot on. Case in point: The AOP reports that UK publishers saw a 73% YoY rise in digital audio revenue, yet the IPA Bellwether shows a 13% drop in audio spend by advertisers. Why? Audio lacks standardised, cross-platform metrics and advertisers are scared.
Spot on. Case in point: The AOP reports that UK publishers saw a 73% YoY rise in digital audio revenue, yet the IPA Bellwether shows a 13% drop in audio spend by advertisers. Why? Audio lacks standardised, cross-platform metrics and advertisers are scared.
Very true, I am trying to get my head around some of these crazy numbers