This Week in Media & Marketing, 18th July.
Authenticity, Leadership & Brand Scale: This Week’s Top Media Stories.
It’s been a pivotal week in media and marketing, with leadership moves at major agencies, a sharper focus on authenticity in content creation, and new thinking on how brands scale trust across markets.
Authenticity takes centre stage—why algorithms alone can’t build real audience connections.
Leadership reshuffles—Katie Lee steps up at Starcom UK while Baiju Shah is appointed global CEO of AKQA.
Global brand building—Svetlana Stotskaya on how meaningful interactions shape brands that matter.
Data to decisions—unlocking strategic scale through smarter media tech stacks. An exclusive interview with Tom Smith, the CEO and Founder of the market research company GWI.
Reddit advertising Boom - Reddit’s ad revenue is set to hit $1.8 billion in 2025
Publicis Groupe smashes expectations - strong Q2 results, upping its full‑year organic growth forecast and dismissing the threat from Meta’s AI tools.
Here’s your quick briefing of this week’s top stories.
From Algorithms to Authenticity: Genuins
A critic…
