About us
I’ve spent over 30 years working in digital agencies, agency groups and technology companies. Whilst working for agency groups, I worked for digital and technical agencies at WPP, Omnicom, Publicis, Interpublic, and the Engine Group/Next15. Over the past decade, I’ve been working for marketing technology consultancies and SaaS companies. I also represent the Berlin-based AI publishing company Purple in the UK market, so I understand both sides of the industry.
The whole time, I kept noticing the same problem: marketers don’t understand the technology platforms underneath their campaigns, and tech companies don’t understand marketing strategy.
So I started The Media Stack to bridge that gap.
Most marketing publications tell you WHAT’s changing. I explain HOW and WHY—because I’ve worked on delivering strategies, implemented the platforms, and sat in the rooms where these decisions were made.
What I cover:
I write about marketing strategy, advertising trends, and the technology that powers both. That includes WARC reports, Cannes Lions analysis, agency moves, measurement challenges, interviews with agency and marketing leaders, AI tools, and creator marketing ROI.
I also cover media technology and publishing—partly because I work with publishers through my consultancy business, and partly because understanding how content is created and marketed across multiple platforms gives me unique insights into what actually works.
Why it’s different:
I’m not just observing this industry from the outside. I’m working in it. That means:
I see the technology roadmaps before they’re announced
I understand why certain strategies fail (because I’ve seen the implementation)
I know what actually works versus what sounds good in a presentation
I’ll be at Cannes Lions Festival 2026 covering the creative effectiveness debate, tracking how AI is reshaping attribution, and talking to CMOs about what they’re actually concerned about.
Who The Media Stack is for:
Marketing professionals who want to understand the technology underneath the trends. Agency leaders who need to explain to clients why measurement is broken. Anyone who’s tired of surface-level marketing content that ignores the business impact.
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Contact: news@themediastack.co.uk
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If you want to contact me or if you have a story you would like to share please email news@themediastack.co.uk
