About us

The Media Stack was founded by John Rahim, an industry veteran, who has spent over 30 years working in digital and marketing agencies as well as technology companies. Whilst working for agency groups, he worked for digital and technical agencies at WPP, Omnicom, Publicis, Interpublic, and the Engine Group/Next15. Over the past decade, he’s been consulting for SaaS marketing technology companies.

The problem he kept seeing again and again was: marketers don’t understand the technology platforms that power their campaigns, and tech companies don’t understand marketing strategy.

So The Media Stack was founded to bridge that gap.

Most marketing publications tell you WHAT’s changing. We explain HOW and WHY—because John Rahim has worked on delivering strategies, implemented the platforms, and sat in the rooms where these decisions were made.

Who The Media Stack is for:

Publishing and marketing professionals who want to understand the technology underneath the trends. Agency leaders who need to explain to clients why measurement is broken. Anyone who’s tired of surface-level marketing content that ignores the business impact.

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Contact: news@themediastack.co.uk

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The Media Stack delivers in-depth analysis of the publishing, marketing, and marketing technology sectors, with a focus on emerging trends and global developments.

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