Reports
The report section goes beyond simply sharing findings. We draw on submitted reports, add our own reporting, and layer in analysis to show not just what the data says, but why it matters and how it fits into the bigger picture.
The Creative Effectiveness Gap: Why Only One in Five Award-Winning Campaigns Deliver Commercial Results
Please note not all graphs have been included in this article for the complete Health of Creativity Report 2025 visit WARC CREATIVE
Targeting Values Over Demographics Doubles Ad Performance
New research from WARC and Aletheia shows that ads aligned with people’s core values achievement, purpose, tradition outperform standard campaigns by substantial margins. In a study of over 5,000 US …
The Strategy Paradox: Why Marketing's Most Vital Function Is Being Hollowed Out
80% of strategists worldwide believe their discipline stands at a crossroads, and 62% say it is treated as expendable when budgets tighten yet client demand for strategic guidance has never been high…
Brand as Performance: Giving Marketing the Credit it Deserves- Report.
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AI, Neocloud and the UK: A New Infrastructure Frontier
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Global ad market prospects upgraded following social media windfall
Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn the first uprating in more than 12 months.
The AI Build Boom and What It Means for Data-Centre Suppliers
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TV after TV: How advertisers can rebuild reach in a fragmented streaming world
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Georgia and Pennsylvania: The New Frontiers of America’s Data Centre Boom
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Reddit’s ad engine finds a higher gear
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Creative Effectiveness in 2025: Lessons from Cannes
At the Cannes Lions Festival 2025, the Creative Effectiveness category once again offered a rare lens on what truly drives brand growth. The winners, analysed in WARC’s latest report, reveal a bluepr…
The Programmatic Present: Microsoft Bets on Holiday Media and AI
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The Radical ROI of Generative AI: Where the Money Actually Lands
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The Sustainable CMO: Insights from the UN Global Compact Report
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How TikTok and social platforms are reshaping the search landscape
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Subsea Catalysts: How the Mediterranean is Rewiring Europe’s Digital Infrastructure
Historically viewed as peripheral to Europe’s primary digital infrastructure, the Mediterranean region is rapidly becoming a focal point in the global data centre landscape. Cities such as Marseille,
From Insight to Impact: How Microsoft Advertising is Reframing Holiday Marketing with AI
Holiday 2025 is poised to be one of the most competitive and compressed retail periods in recent memory. Consumer expectations are rising even as budgets tighten. Against this backdrop, Microsoft Adv…
Reddit Advertising Revenue to Hit $1.8bn as AI and Community Engagement Drive Growth
Reddit’s advertising revenue is growing at a pace that outstrips the wider social media market, underscoring its appeal to brands seeking authentic engagement with online communities. According to WA…